Shark Week

Shark Week

For the uninitiated, Shark Week used to be a week full of educational programming broadcast by the Discovery Channel, centred around the pesky sea dogs. Given that Discovery have taken to showing us the life and times of an 8 year old beauty pageant princess whilst also treating us to the delights of Naked & Afraid, I’m not quite ready for what this year’s Shark Week will bring us.

Snark aside, Discovery have nailed the art of the promo and it brings me great pleasure being able to share this cinematic wonder with you. To be viewed full screen and in HD, and don’t forget your speakers.

HASHTAG ROB LOWE. HASHTAG SHARKS. HASHTAG MAYBE SLIGHTLY RIPPING OFF OLD SPICE.